Standing Out At Trade Shows

Black. Brown. Beige. Blah. In the sea of vendors at trade shows, it’s easy to blend in. But why would you want to? Instead, make it your goal to stand out. Forget the norm and go bold…. color, music, products displays and more can help your business stand out among a sea of boring. When planning for your trade show participation, think about everything that will be around you. Likely, you will be surrounded by seemingly look alike booths. With this in mind, challenge yourself to stand out. How can you do this? Start with color. If you have a signature color for your brand, such as royal blue,  try and use this as your main accent color for your booth. Use fabric, paint and decorations to accomplish your color goals. Accent your color with more than just visual appeal. Use music to help energize customers. Is there a certain song that makes sense for your business? Or how about a certain artist or collection of songs? Get a playlist going and turn it on! Respect the fact that other booths are close by, so don’t turn the volume up super loud. But do turn it up loud enough that those people in your booth can enjoy it while still able to hear you talk. Afterall, selling them your product is the goal! Speaking of products, don’t skimp out on your chance to display them at trade shows. If the show offers special display cases to showcase your product, try to work this into your budget. Then make sure the display really makes a statement. Be creative and don’t be afraid to get people talking with your choice of display. Bring this same energy into your booth displays so that customers who walk by will be drawn to the color, music and displays you have combined together. As a collective whole, you are sure to stand out.