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The Howard Elliott Collection, Inc., Partners with WizCommerce has Launched New B2B Website to Streamline Business Operations and Drive Growth

Aug 9, 2025
2 min read

The Howard Elliott Collection, Inc., a leading manufacturer/importer of Home Décor products,announced the launch of its new, B2B website www.howardelliott.com. The new platform, powered byWizCommerce, is designed to provide a more user-friendly and efficient experience for itscustomers, offering enhanced features and resources to streamline operations and foster strongerpartnerships.


The newly redesigned website has a modern and intuitive interface, making it easier for businessesto access critical information, manage their accounts, and engage with Howard Elliott. Key featuresof the new website include:


  • Enhanced Product/Service Information: Detailed product specifications, service descriptions, anddownloadable resources are readily available.

  • Simplified Ordering Process: A streamlined and secure ordering process for quick and efficientpurchasing.

  • Dedicated Customer Portal: Secure access for existing clients to manage orders, track shipments,view past invoices, and access account-specific information.

  • Improved Communication Channels: Easier ways to connect with sales and support teams throughonline forms and contact information.

  • Enhanced Search Functionality: AI-enabled search that helps guide customers through theirshopping experience.


The system offers smart product suggestions, such as related items, faster andmore accurate search results, and alternatives, making it easier for customers to discover whatthey need (and what they didn’t know they needed!).


“We are thrilled to launch our new website and all of its powerful capabilities,” says Brian Berk,President of Howard Elliott Collection. “The platform mirrors the sales app our team will be usingon the road, creating a seamless and intuitive experience across the board. WizCommerce played akey role in the website’s development, with CEO Div Makkar, CIO Vikas Garg and a dedicatedrepresentative assisting in the transition. We’re excited for how this will enhance both ourinternal processes and the customer experience.”


The development of the new website reflects Howard Elliott’s commitment to providing exceptionalservice and innovative solutions to its business partners. The platform is designed to empowerbusinesses with the tools and information they need to succeed in today’s competitive landscape. “Howard Elliott will continue to embrace the ever-changing technology to assist our customers inselecting Home Décor products for their retail stores and design projects.,” adds Berk.

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