WizCommerce Releases B2B eCommerce Benchmark Report Giving Wholesalers a Peer Reference Point

A new report built on order data from 250+ wholesalers shows where digital selling stands today and what top performers do differently.

SAN FRANCISCO, CA — Oct 1,2026 — WizCommerce, the AI-powered sales platform for wholesale and distribution teams, released “8 Benchmarks Behind the Best Run Wholesalers” today, a report that puts real numbers behind how wholesalers sell in 2026.Wholesalers have invested heavily in e-commerce but don’t have a reliable set of benchmarks to measure their performance against peers in their revenue band. This report gives wholesalers those reference points.

The findings draw on anonymized order data from more than 250 wholesalers and a survey of 100+ brands across gift and toys, home decor, furniture, lighting, seasonal and many other categories.

What’s inside:

• Growth online: How top wholesalers are using e-commerce to win accounts

• Sales technology: How digital tools are being adopted, and what helps them stick

• Catalogs and AI: How product imagery and AI content shape what actually sells

Readers also get benchmarks by revenue band, a look at what the strongest performers do differently, and practical next steps to apply right away.

“Wholesalers have invested in websites, apps, and AI without a clear way to tell how they are doing. These benchmarks give every team a reference point: where they are strong, and where the next opportunity sits.” — Divyaanshu Makkar, CEO and Co-Founder, WizCommerce

The report is now available to download on WizCommerce’s website.